Building Audience through Entertainment and Culture Writing: Masterclass by Anisha Saigal

"It is important to acquire the right kind of audience and generate a community interested in the topic that you write," said Anisha while talking about how she has worked on building audience through Entertainment and Culture Writing. "Every endorsement, every like, every share adds up in taking your work to a newer audience and you can only benefit from that. So be shameless with your promotions," she adds.

ScrollStack MasterClass on Building Audience through Entertainment and Culture Writing was held on November 24, 2021. Anisha is an entertainment and culture writer and researcher from New Delhi. A Ph.D. candidate in Cinema Studies at the School of Arts and Aesthetics, JNU, she's taken Netflix and solo chill in quite a literal sense. With her weekly hot takes on film, television and web series on Scrollstack, Anisha straddles to find the bingeable value on the spectrum of critically acclaimed and cringe in all that she streams. She also writes on food, dating, sex, and disability rights for other publications.

Here are the key lessons from our session on how to build an audience through Entertainment and Culture Writing:

  1. Acquiring an Audience- Once you've found your niche, its important to recognise the audience you wish to target i.e. who will be reading your blog. For example, Anisha blogs about films, television and web series. Thus, her ideal readers are people who are either cinephiles or interested in the aforementioned domain. Tailor your writing to your readers (whether it’s your family or local community or whoever else will read your blog).

  2. Be shameless with promotions- Every endorsement, every like, every share adds up in taking your work to a newer audience and you can only benefit from that. Social media is a great way to get more traffic and grow your following.

  3. Monetization- An in-built payment feature on Scrollstack is enabled so that Anisha's audience can support her. She uses Scrollstack as a canvas and then takes her work forward to publications in India and abroad to score writing assignments in the entertainment.

    To know more about our Support feature, check out our blog:

Some final recommendations:

a. Be regular with your posting

b. Experiment with your style, try something new and work towards finding your audience

c. Don't hesitate to take your elbows out when needed. Risks often pay better than safe attempts

You can watch the entire session with Anisha Saigal here:

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