How to be a successful travel writer: Masterclass by Insia Lacewalla

"Trust, Authenticity, and Consistency are the key factors you need to keep in mind before beginning with a Travel Blog," said Insia while talking about how she pens down her travel stories. "Building trust becomes the most important factor in building an audience," she adds.

ScrollStack Masterclass on How to be a Successful Travel Writer was held on November 19, 2021. Insia has experience of over 13 years in television, film, events, indie music, food and beverage, and boutique hospitality. She holds a degree in Public Relations and Corporate Communication, and started her professional career as a Corporate Communication Manager at Sony PIX and then joined Vinod Chopra Films as an Assistant Producer - working on films such as 3 Idiots and Ferrari Ki Sawaari.

Check out her work on

Here are the key lessons from our session on how to become a successful travel writer:

  1. Good Photography - Social media and publications are soaking up visual content like a sponge. The urge to post not only engaging but unique imagery shows how much photographers are in demand now! Creating a niche style that portrays your view about the surroundings is a commendable add on.

  2. Find your narrative and own it - Having a narrative makes your blog seem real and helps you bond with your audience as well as grab their attention. Needless to say that having your own narrative makes your blog unique.

  3. Be Original - Being candid is extremely important, try not to make your travel stories look staged. It's true that there are blogs out there about the same thing you want to write on. So why is your blog different? Because of You. You are what makes your blog different. It's about your perspective, your creativity and the value you add.

  4. Add factual information if possible- Some additional information, such as, whether there are diet-friendly places to eat, weather, things to carry for the trip etc. helps readers in a great way and also boosts engagement.

In order to know how to create a Travel Guide, check out this guide Insia has created on ScrollStack for a slow travel through Garhwal Tehri, Uttarakhand (Haridwar, Devprayag, Mussoorie, Landour).

You can watch the entire session with Insia Lacewalla here:

To learn more about our upcoming classes, reach out to To start creating your own stories, sign up here.

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